I like Vista. I’ve said it before, and will say it again, Windows Vista works for me, and works well.
But, it’s no secret that Microsoft has run into problems convincing the masses to really give Vista a try. And so Microsoft is trying something creative, a fun campaign named the Mojave Experiment. Microsoft assembled a group of users who’d not been exposed to Vista personally, but who seem to have all of those preconceived notions that prevent Vista adoption. Microsoft presented a new version of Windows codenamed “Mojave” to these individuals, and only later revealed that what they were demonstrating was in fact Windows Vista. The videos are fun (well, some of them), as are the participants’ reactions. And while I highly doubt that this campaign will change all of those lingering doubts, I really would like Microsoft to succeed at this one. After all, I do like Vista.
But here’s the interesting thing. Obviously, Microsoft wants the Mojave Experiment to be viewed as much as possible by as many users as possible on as many machines as possible, and it wants a high quality experience and consistency while ensuring that just about anyone connected to the Internet could immediately view the content. And I am guessing that’s why the site is powered by Flash, and not by Silverlight.
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