Word Association: Macromedia = ?

When folks ask me where I work, and hear the response “Macromedia”, there are usually one of two responses. More technical folks respond with “oh, Flash”. And less technical folks tell me they have never heard of the company, until I mention Flash, and then they respond “oh yeah”.
Earlier this evening I flew back from Boston to Detroit, and the gentleman next to me asked where I worked. When I answered he responded with “oh, we use your products, we use Breeze”. That was a new one for me.

9 responses to “Word Association: Macromedia = ?”

  1. Alex Sherwood Avatar
    Alex Sherwood

    In another year, you’ll be responding "Adobe", for which there will be two possible responses: "Oh yeah, I use Photoshop" or "Oh yeah, I can view Adobe PDF files."

  2. Marcos Placona Avatar
    Marcos Placona

    When will they know about ColdFusion lol?
    I’m tired to hear: "Ohh do you work with Nuclear Physics or stuff like that?"

  3. John Dowdell Avatar
    John Dowdell

    Yes, it’s funny, the other day I realized that more people actually _do_stuff_ with Breeze and Contribute than with any of the authoring or development tools. But these people typically don’t write to mailing lists or weblogs, so they’re off-the-radar for online discussions.

  4. Christopher Wigginton Avatar
    Christopher Wigginton

    Everytime I hear a question of "What do you Do?" Marcel Duchamp’s answer always pops up in my head.
    “I am a respirateur.”
    Marcel Duchamp (1887 – 1968)
    French/US artist, founder of Dadaism
    Which ties in with the "Breeze" confirmation you received. 🙂

  5. PaulC Avatar

    Sadly, I thought RIA.
    I need to put the Kool Aid down.
    I’ll say Breeze when it becomes a full-blown LMS with support for SCORM packages.

  6. Yacoubean Avatar

    Alex’s comment reminded me of something I ran across yesterday.
    At CFUnited, during the CFDJ panel, I asked if anybody had heard if the DOJ is going to investigate the Macromedia/Adobe merger, and you and the others said you hadn’t. Well, here it is:
    The interesting thing to me is that it looks like the big obstacle that might crop up in this merger is graphics development. What does it mean if the two largest graphics tools companies merge? Will small companies like Jasc be able to survive in the resulting market? It’ll be interesting to see what the DOJ and EU antitrust regulators do on this one.

  7. Jose Avatar

    Hey Yacoubean
    You make this sound like a bad thing; however it is faily standard see,
    on Adobe’s site!

  8. Yacoubean Avatar

    I’m not sure I was trying to make it sound bad, I was just throwing out a theory or two, specifically the theory that the DOJ might try to impede the merger when it becomes known that an Adobe/Macromedia would dominate the vector graphics market.
    I don’t think it /is/ a bad thing if Adobe is not allowed to purchase Macromedia. As things stand today, business is continuing as normal at Macromedia. If the merger falls through, business would continue as normal. 🙂

  9. Scott Stroz Avatar
    Scott Stroz

    I can’t resist….
    Macromedia = more gooder

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