Ben Forta

Hong Kong’s Brando is selling lenses for phone cams, two sets of lenses to be precise, each with three lenses for telescopic view, softening, distortion, and more. As per the description, “camera lenses adapt to PDA/Cellphone which is built-in camera. The optical effect of each len[s] is readily visible thought the LCD display of the camera”. And the best part is “can be mounted directly to the PDA or Cellphone camera with the sticky pads”, yep, that’s right, sticky pads (which I assume makes these lenses not overly reusable). Details (and sample camera images) at http://shop.brando.com.hk/cameralens.php.