BMW and Apple have partnered so that you may “iPod Your BMW” (see http://www.ipodyourbmw.com/). Full pages ads in USA Today and elsewhere are heralding this marriage as “total driving control meets total tune control”, and lots of folks are mega-excited over it.
I may be missing something here, but why on earth would I want to “plug your iPod into the iPod connector cable in your BMW’s glovebox”? Have they never heard of wireless? Come on, create a Bluetooth add-on for iPod, or something similar, and make it seamlessly cool. Sure, it may cost a bit more, but look at the demographic, this is supported by BMW 3 series, X3, X5, and Z4 Roadster, not cars driven by anyone who is overly budget conscious and looking to save a buck.
This seems like a cool idea, with a not overly cool implementation.
But then again, I don’t own a BMW or an iPod, and am a bit of a wireless-nut, so what do I know.