In March 2004, NPD Research, the parent company of MediaMetrix, conducted a study to determine what percentage of Web browsers have Macromedia Flash installed. The results of this survey are now online at http://www.macromedia.com/software/player_census/flashplayer/. Lots of stats available, including version penetration, user profiles, browser and OS use, and more. Interesting stuff, indeed.
NPD Survey: Flash Player Penetration
3 responses to “NPD Survey: Flash Player Penetration”
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Interesting but what a shame that Macromedia chose to label it worldwide ubiquity. Can something really be 50% ubiquitous?
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For what it’s worth, I’m not all that comfortable with that term either… most people on the planet don’t even have a telephone yet, much less a computer, for instance.
I could go with stuff like "SWF, safer than DHTML" or "Flash: more ubiquitous than Microsoft Internet Explorer", but "worldwide ubiquity" seems like it leaves out a lot of human beings, agreed.
jd/mm -
I think those are charts defining the level of Worldwide Ubiquity of the versions of the player.
98% gets pretty close to ubiquity.
52% of Version 7 in less than a year really points out how fast this technology is adopted, which is great!
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