NPD Survey: Flash Player Penetration

In March 2004, NPD Research, the parent company of MediaMetrix, conducted a study to determine what percentage of Web browsers have Macromedia Flash installed. The results of this survey are now online at Lots of stats available, including version penetration, user profiles, browser and OS use, and more. Interesting stuff, indeed.

3 responses to “NPD Survey: Flash Player Penetration”

  1. adrian Avatar

    Interesting but what a shame that Macromedia chose to label it worldwide ubiquity. Can something really be 50% ubiquitous?

  2. John Dowdell Avatar
    John Dowdell

    For what it’s worth, I’m not all that comfortable with that term either… most people on the planet don’t even have a telephone yet, much less a computer, for instance.
    I could go with stuff like "SWF, safer than DHTML" or "Flash: more ubiquitous than Microsoft Internet Explorer", but "worldwide ubiquity" seems like it leaves out a lot of human beings, agreed.

  3. Calvin Ward Avatar
    Calvin Ward

    I think those are charts defining the level of Worldwide Ubiquity of the versions of the player.
    98% gets pretty close to ubiquity.
    52% of Version 7 in less than a year really points out how fast this technology is adopted, which is great!

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