Back in September I blogged that I had discovered that Barnes and Noble had bought Google keyword sponsorship for the term “Ben Forta”. Well, Amazon.com has just done them one better and bought keyword sponsorship for the word “Forta”. Hey, maybe I should be auctioning off my name on eBay or something? Just kidding! In all seriousness, I am quite flattered by all of this (and more than a little amused too).