Back in September I blogged that I had discovered that Barnes and Noble had bought Google keyword sponsorship for the term “Ben Forta”. Well, Amazon.com has just done them one better and bought keyword sponsorship for the word “Forta”. Hey, maybe I should be auctioning off my name on eBay or something? Just kidding! In all seriousness, I am quite flattered by all of this (and more than a little amused too).

4 thoughts

  1. FYI: I typed in "ben forta" in google and got the amazon sponsored link. I typed in "forta" and got nothing.

  2. A sign of celebrity is that his name is often worth more than his services.
    Daniel J. Boorstin (1914 – )
    Forgive me Ben!
    I couldn’t resist πŸ™‚

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