Fox is releasing Alien Anthology on Blu-Ray in October. And to help promote the launch, they've released a really slick AIR powered app (built by the same team that built the Avatar AIR app).
Fox AIR App Promotes Alien Anthology
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Andrew Morton
So in order to watch some content about a movie collection (that needs to be streamed anyway from the net) I have to download a runtime first then install an application on my system instead of just watching it on any browser.... scary....