Not that this should shock you, but tablet based web traffic is on the rise. Dr. Wing Yee Lee is an Adobe Senior Business Analyst Manager, and in a blog post on the Adobe Digital Europe site she’s posted some data showing a spike in UK web browsing over the holiday season, from 20% to 25% and peaking at 30%. While the post is about the marketing opportunities afforded by this trend, the message should also be clear to web site and app developers – if you are not yet building responsive sites that behave well on devices and tablets, you need to do so immediately.

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