Tablet Browsing On The Rise

Not that this should shock you, but tablet based web traffic is on the rise. Dr. Wing Yee Lee is an Adobe Senior Business Analyst Manager, and in a blog post on the Adobe Digital Europe site she’s posted some data showing a spike in UK web browsing over the holiday season, from 20% to 25% and peaking at 30%. While the post is about the marketing opportunities afforded by this trend, the message should also be clear to web site and app developers – if you are not yet building responsive sites that behave well on devices and tablets, you need to do so immediately.

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