URL shorteners (like TinyURL, or bit.ly, or tr.im) are used to shorten URLs (duh!) so that you can post or e-mail or tweet smaller more manageable URLs instead of longer ones.
SitePoint is running an article by Kay Smoljak entitled Get Shorty: Trim the Fat with ColdFusion in which Kay shows you how to create a URL trimming service in ColdFusion. And along the way, Kay also shows the basics of getting up and running with ColdFusion 9 and ColdFusion Builder.

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