Ben Forta

Many of you probably remember Peldi (aka Giacomo Guilizzoni) from his appearances at MAX events. Peldi spent 6 years at Adobe where he worked on Connect and more. I bumped into him at MAX in Milan, and we chatted briefly about his new company and product, and he gave me his card. Over the weekend I had the chance to tinker with his latest creation, Balsamiq Mockups, a utility used to create screen mockups. This is a fun little app. The UI is very slick, the included controls are extensive and highly configurable, and the app is available as a desktop application (courtesy of AIR) and as a plug-in for poplar web apps. He’s posted online demos that explain the app better than I could in a few words here, so check it out.