MAX Europe started this morning, and it’s great to see the crowd and feel the enthusiasm, especially as this is the first MAX here (prior attempts never materialized). The opening keynote here starts at 11:30am local time (any minute) – the stage is ready (and massive), the room is full, the music is blaring, lights are dimming, the intro video is starting to roll … wow, is it just two weeks since we did this in Chicago? Definite sense of déjà vu!

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