CFDJ is dead. And now SYS-CON wants to play whodunit (as in this editorial with the inflammatory title Adobe’s Decision Upsets ColdFusion Community ). So, who did do it? Adobe’s decision? Can Adobe force an independent company to terminate their own publication? Let’s examine the facts …
FACT: We (as in Allaire, and then Macromedia, and then Adobe) supported CFDJ since its very inception. We advertised in the magazine, and even funded them over and above advertising, so as to ensure that the ColdFusion community was served best.
FACT: Over the years the ColdFusion community has gradually been less and less enamored by CFDJ (and that’s being very generous). Contributing authors (myself included) gradually stopped writing for them, developers stopped visiting their site (loud irrelevant video ads that can’t be turned off are, well, a turn off), and readers stopped reading.
FACT: CFDJ was once the primary source of ColdFusion education, but it has not been so for many years now. Between the Adobe ColdFusion Developer Center, the blogs, and more … CFDJ has long been replaced as the authoritative source of ColdFusion know-how.
FACT: The ColdFusion team (like all product teams) has limited marketing dollars, and has to constantly reevaluate how those dollars are best used.
FACT: Considering the decline in CFDJ relevance, a decision was made to no longer fund CFDJ at the level that we were doing previously.
FACT: The ColdFusion team NEVER suggested that CFDJ be canceled and shutdown. We did however suggest that, in order to cut costs, CFDJ be turned into a digital online magazine rather than a higher cost print magazine. But, again, we NEVER suggested that CFDJ be terminated.
FACT: No magazine relies for 100% of its survival on a single sponsor unless it’s a company’s own magazine. SYS-CON is an independent entity, and CFDJ is their own publication. SYS-CON is the only entity that had the right and ability to terminate CFDJ.
FACT: The first that we knew of the death of CFDJ was the SYS-CON announcement this weekend (the announcement that said that a publication on server-side technologies would be morphed into one on a client-side technology – huh?).
Ladies and gentleman of the jury, these are the facts. Now decide, who killed CFDJ?
Or don’t bother. As was previously stated, CFDJ became irrelevant. And that’s not a cause for concern as there is now more quality ColdFusion information available than ever before.
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