Microsoft, AOL, EarthLink, and Yahoo filed six lawsuits today against hundreds of individuals accused of sending spam (in violation of the “can spam” legislation signed into law on January 1st, 2004). Story at http://story.news.yahoo.com/news?tmpl=story2&u=/ap/20040310/ap_on_hi_te/internet_spam.
But honestly, does anyone actually think that this will accomplish anything? Great, shut down a few local spam shops and then operations just move offshore instead. This is just plain silly, both the legislation and the lawsuits.
The only way to kill spam is for end users to never respond to spam. When marketers find that they are not even getting .01% response rate on spampaigns they’ll need to find alternatives. Of course, that will never happen, because too many users do indeed seem to want body parts enlarged or reduced, better interest rates, “long lasting” supplements, Nigerian get-rich-quick schemes, Vicodin, great search engine placement, banned CDs, free porn, free cable, and exclusive access to every MLM ever thought up.
And that is the real problem. It’s supply and demand, as long as idiots demand spam by responding, there’ll be no shortage of suppliers, regardless of legislation and lawsuits.