Saturday, March 20, 2010    
Home My Books Blog ColdFusion About Me Back    

Calendar
<< Jul 2008 >>
S M T W T F S
    1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31    

Search

Categories
 • Acrobat (3) [RSS]
 • Adobe (90) [RSS]
 • AdobeMAX06 (45) [RSS]
 • AdobeMAX07 (59) [RSS]
 • AdobeMAX08 (66) [RSS]
 • AdobeMAX09 (39) [RSS]
 • AdobeMAX10 (1) [RSS]
 • AIR (219) [RSS]
 • Appearances (191) [RSS]
 • Books (72) [RSS]
 • CFEclipse (15) [RSS]
 • ColdFusion (1381) [RSS]
 • Data Services (34) [RSS]
 • Fish Tank (5) [RSS]
 • Flash (197) [RSS]
 • Flex (498) [RSS]
 • Home Automation (5) [RSS]
 • Jobs (116) [RSS]
 • JRun (14) [RSS]
 • Labs (43) [RSS]
 • LiveCycle (34) [RSS]
 • MAX (232) [RSS]
 • Mobile (120) [RSS]
 • Regular Expressions (17) [RSS]
 • RIA (21) [RSS]
 • SQL (40) [RSS]
 • Stuff (536) [RSS]
 • Tips (CF Studio) (80) [RSS]
 • Tips (CF) (795) [RSS]
 • Tips (Dreamweaver) (91) [RSS]
 • Tips (Flex Builder) (2) [RSS]
 • Using CF (162) [RSS]

Other BLOGs
 • Charlie Arehart
 • Lee Brimelow
 • Ray Camden
 • Christophe Coenraets
 • Sean Corfield
 • Mihai Corlan
 • Cornel Creanga
 • Mark Doherty
 • John Dowdell
 • Danny Dura
 • Enrique Duvos
 • Steven Erat
 • Kevin Hoyt
 • Serge Jespers
 • Adam Lehman
 • Duane Nickull
 • Miti Pricope
 • Andrew Shorten
 • Ryan Stewart
 • James Ward
 • Greg Wilson
 • Full As A Goog

RSS Feeds
 • Feed
 • Subscribe

Join my mailing list and find out about new books and other topics of interest.

Thoughts, ideas, tips, musings, and pontifications (not necessarily in that order) by Ben Forta ...
NOTE: This is my personal blog, and the opinions and statements voiced here are my own.

Viewing By Entry / Main
July 29, 2008

Microsoft Relying On Flash To Help Sell Vista

I like Vista. I've said it before, and will say it again, Windows Vista works for me, and works well.

But, it's no secret that Microsoft has run into problems convincing the masses to really give Vista a try. And so Microsoft is trying something creative, a fun campaign named the Mojave Experiment. Microsoft assembled a group of users who'd not been exposed to Vista personally, but who seem to have all of those preconceived notions that prevent Vista adoption. Microsoft presented a new version of Windows codenamed "Mojave" to these individuals, and only later revealed that what they were demonstrating was in fact Windows Vista. The videos are fun (well, some of them), as are the participants' reactions. And while I highly doubt that this campaign will change all of those lingering doubts, I really would like Microsoft to succeed at this one. After all, I do like Vista.

But here's the interesting thing. Obviously, Microsoft wants the Mojave Experiment to be viewed as much as possible by as many users as possible on as many machines as possible, and it wants a high quality experience and consistency while ensuring that just about anyone connected to the Internet could immediately view the content. And I am guessing that's why the site is powered by Flash, and not by Silverlight.

Related Blog Entries

TrackBacks
There are no trackbacks for this entry.

No trackback URL. Trackbacks are only allowed via interactive form.

Comments
I'd have to agree with Jodi here - Microsoft is simply making the more pragmatic decision. Though I'm hard pressed to agree in liking Vista and I found the Mohave Experiment a bit trite - I'm not surprised by the decision to use Flash in place of Silverlight.
# Posted By Atlanta Real Estate | 9/9/09 9:51 PM

  © Copyright 1997-2009 Ben Forta, All Rights Reserved